Eight tour operators from Brazil took part in an extensive FAM trip across Moldova and Armenia, experiencing first-hand the region’s diverse and high-value tourism experiences.
The journey began in Chișinău with a networking event hosted by ANTRIM, where the “Moldova + Caucasus Experience” concept was presented, followed by B2B meetings with local stakeholders.
Over five days in Moldova, participants explored a rich mix of cultural heritage and responsible tourism experiences - from the monastic complex of Curchi Monastery and the scenic, nature-rich landscape of Orheiul Vechi, to immersive rural experiences in local villages. These included traditional culinary masterclasses, visits to family-run guesthouses, and interactions with local communities, highlighting the importance of community-based and low-impact tourism models.
The program also highlighted Moldova’s globally recognized wine sector, with visits and tastings at Cricova Cellars, Château Cojușna Winery, and Castel Mimi - where participants learned about modern sustainable viticulture practices, cellar energy efficiency approaches, and responsible production techniques.
The program then continued in Yerevan, where participants discovered Armenia’s cultural depth and gastronomy through city tours, curated food experiences, and visits to key landmarks including Khor Virap Monastery, Garni Temple, Geghard Monastery, and Zvartnots Temple.
The Armenian segment also emphasized nature-integrated tourism and sustainable heritage preservation, with landscapes surrounding monasteries, canyon views, and open-air archaeological sites playing a central role in the visitor experience.
Wine tastings at local wineries introduced participants to Armenia’s growing focus on organic and small-scale wine production, while hands-on culinary experiences such as lavash baking - a UNESCO-recognized heritage element - highlighted the connection between cultural preservation and sustainable livelihoods.
The FAM trip was supported by RECONOMY’s “Digitizing Sectors for Competitiveness” project, which facilitated coordination between Moldovan and Armenian partners, contributing to the successful delivery of a cross-regional tourism product.
RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.
May 05, 2026 at 14:19